The brief for Love Tillys was to create a playful and distinctive identity for a brand centred around Tillandsia, commonly known as Tillys or air plants.

The logo uses hand-drawn elements to reflect the natural, characterful quality of the product while giving the brand a fun and memorable personality. The aim was to create something individual rather than a generic or off-the-shelf identity.

Once the logo style was established, the branding could be applied consistently across stationery, signage, website design, email templates and other promotional materials, creating a cohesive visual identity.

This project demonstrates how a strong logo can form the foundation of a wider brand, helping a business stand out and maintain a recognisable look across both print and digital communications.